Designing With Less

A design philosophy that values restraint over surface novelty.

When I sit down to redesign something — a page, a poster, a paragraph — the first question I ask is what I can take out, not what I can add.

Perfection is achieved, not when there is nothing left to add, but when there is nothing left to take away. — Antoine de Saint-Exupéry

Three rules I keep coming back to

  1. Pick one typeface. A second one is allowed only after you have lived with the first for a month.

  2. Pick one accent color. Then use it for one thing only — links, or headings, or a single button. Not all three.

  3. Leave more whitespace than feels comfortable. If the layout still feels crowded, leave more.

None of this is original. All of it is hard. The reason designers reach for novelty is that restraint is genuinely difficult — it is much easier to add a third typeface than to live with the awkwardness of having only one.

A single leaf on a dark background
One leaf, one shadow, one decision at a time.

A site designed this way will not win any awards. But you will be able to read it in five years, and so will everyone else, and that is the only metric that matters in the long run.